Asher Trotter
Head CoachCoach EducatorHigh PerformanceAotearoa NZ
Asher builds teams that perform
Asher is an OFC and NZF qualified Head Coach with 8+ years at international and domestic premier level. He leads national teams for NZ Māori and Samoa, educates coaches for NZF, and consults for OFC High Performance.
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8+Years coachingInternational & domestic premier league
4×National teamsSamoa, NZ Māori, Men & Women
9+TrophiesNational & regional championships
- Friends of Football · 12 Oct 2024Former Hibiscus Coast coach Asher Trotter joins Samoa's World Cup campaign
- Football Federation of Samoa · 11 Oct 2024Introducing Asher Trotter, Technical Performance Coach
- Friends of Football · 9 Sep 2024Hibiscus Coast's Asher Trotter steps aside after six years in coaching role
- Hibiscus Coast AFC · 7 Sep 2024Head Coach Asher Trotter departs after six outstanding years
- Friends of Football · 4 Jul 2023Promoted Hibiscus Coast secure their NRFL Women's Premier League survival
- Friends of Football · 29 Aug 2022Unbeaten Hibiscus Coast celebrate NRF Women's Championship title
- 2025OFC Nations Cup bronze medal Best finish in Samoa WNT history
- 2025Māori v Fiji international winners Historic 3-2 win
- 20243× FIFA World Cup Qualifiers Best finish in Samoa MNT history
- 2024Player named in NZ U17 national team, 4× USA college scholarships
- 2024NRFL Premier League secured for a third year, TDP youth status earned First in club history
- 2023NRFL Premiership promotion First in club history
- 2023U19 National Champions Unbeaten in all games
- 2023Māori v NZDF Messines winners
- 2022NRFL Championship title Unbeaten in all competitions
- 2022NRFL Regional Cup winners
- 2019 20222× Coach of the Year
- 2020U17 National Youth Tournament runner-up
- 2019Māori v Australia international series winners
- 2019NRFL Pre-Season Cup winners, NRFL Championship runner-up
Ashtro
AI, growth, solutions & executive leadership
Away from football, Asher is an AI, growth and solutions specialist with 15+ years in executive leadership as a Chief Marketing Officer and expert in tech start-ups and scale-ups.
ashtro.nz
Ehara taku toa, he takitahi,
he hoa takitini.
Get in touch
For coaching projects, high performance opportunities or media enquiries, leave your email and Asher will be in touch.
Asher replies to all enquiries personally.