# Asher Trotter

> Asher Trotter is a football Head Coach in Aotearoa New Zealand. He is an OFC and NZF qualified coach with 8+ years at international and domestic premier level. He leads national teams for NZ Māori and Samoa, educates coaches for New Zealand Football, and consults for OFC High Performance.

Asher (Ngāti Ruanui) is based in Auckland. He builds people-first, high performance team environments, and believes culture and high performance are not two different things: they are one, and they feed each other.

## Current roles

- Head Coach, NZ Māori Women's National Team (Māori Football Aotearoa), since 2019
- Head Coach, Samoa Women's U20 National Team (Football Federation Samoa)
- Advanced Coach Educator & Mentor, New Zealand Football (also a FIFA mentor to future coach educators)
- High Performance Consultant, Oceania Football Confederation (2026)

## Previous roles

- 2025: Assistant Coach, Samoa Women's National Team (OFC Nations Cup bronze, best finish in Samoa WNT history)
- 2025: Performance Coach, East Coast Bays AFC Men's Premier
- 2024: Technical Performance Coach, Samoa Men's National Team (FIFA World Cup Qualifiers, best finish in Samoa MNT history)
- 2019–2024: Head Coach & Head of Women's Football, Hibiscus Coast AFC (built the programme from zero to the NRFL Women's Premier League)
- 2017–2018: Assistant Coach & U13/14 Head Coach, Forrest Hill Milford Women's Premier

## Accolades

- 2025 OFC Nations Cup bronze medal (Samoa WNT)
- 2025 Māori v Fiji international winners
- 2024 3× FIFA World Cup Qualifiers (Samoa MNT)
- 2023 NRFL Premiership promotion, first in Hibiscus Coast club history
- 2023 U19 National Champions, unbeaten
- 2022 NRFL Championship title, unbeaten in all competitions
- 2022 NRFL Regional Cup winners
- 2× Coach of the Year (2019, 2022)
- 2019 Māori v Australia international series winners

## Qualifications

- NZF/OFC Advanced Coach Educator
- NZF/OFC A Licence candidate
- NZF/OFC B Licence and C Licence

## Contact

- Website: https://ashertrotter.com
- Email: asher@ashtro.nz
- LinkedIn: https://linkedin.com/in/ashertrotter
- Instagram: https://instagram.com/ashertrotter
- Facebook: https://facebook.com/ashertrotter

## Media

- [Former Hibiscus Coast coach Asher Trotter joins Samoa's World Cup campaign](https://www.friendsoffootballnz.com/2024/10/12/former-hibiscus-coast-coach-asher-trotter-joins-samoas-world-cup-campaign/) (Friends of Football, 12 Oct 2024)
- [Hibiscus Coast's Asher Trotter steps aside after six years in coaching role](https://www.friendsoffootballnz.com/2024/09/09/hibiscus-coasts-asher-trotter-steps-aside-after-six-years-in-coaching-role/) (Friends of Football, 9 Sep 2024)
- [Unbeaten Hibiscus Coast celebrate NRF Women's Championship title](https://www.friendsoffootballnz.com/2022/08/29/unbeaten-hibiscus-coast-celebrate-nrf-womens-championship-title-with-big-win/) (Friends of Football, 29 Aug 2022)

## Optional

- [Ashtro](https://ashtro.nz): away from football, Asher is an AI, growth and solutions specialist with 15+ years in executive leadership as a Chief Marketing Officer.